Shape of things to come? Nairobi KFC, the first in East Africa
Note: this blog was published originally on FoodDay.org for World Food Day. Food Day is October 24, 2012.
It was an astounding sight: a huge image of a beaming Colonel Sanders. The jacaranda tree in front of the shopping plaza made clear that I was in Nairobi, Kenya’s capital city, and not a garden variety U.S. strip mall. This was the first KFC in East Africa and, the newspapers said, lines stretched around the corner on opening day.
In a globalizing, urbanizing, and increasingly interconnected world, the reach and appeal of U.S. fast food seems almost boundless. This reality makes for some odd juxtapositions: a McDonald’s outside the main Olympic stadium in Beijing. It’s the only food outlet in sight, and one of more than 1,500 McDonald’s in China; a new one’s opening each day.
It’s not just American fast food that’s going global; many aspects of the U.S. food system itself are. That means a priority on mass production of animals for meat, dairy, and eggs, cereals, and crops like corn and soybeans that play a huge role in the feeding farmed animals. Perhaps astonishingly, the combined “harvested acres” of vegetables and pulses (beans and lentils) in the U.S. are just 2 percent of the total.
But this system doesn’t fit the bill for a world where climate change, resource scarcity, hunger, and food insecurity are all-too-real, and concern for food justice, animal welfare, and real equity and sustainability are growing. It’s something that
Food Day, October 24th, offers a terrific opportunity to explore.